隐私声明Privacy Notice

本隐私声明说明 Splendid Digital Media Ltd（下称"SDM""我们"）在您访问 www.sdmads.com、与我们联系或使用我们服务时，如何收集、使用、共享与保护您的个人数据。This Privacy Notice explains how Splendid Digital Media Ltd ("SDM", "we", "us", "our") collects, uses, shares and protects your personal data when you visit www.sdmads.com, contact us, or use our services.

1.我们是谁 / 数据控制者Who we are / data controller

SDM 是一家注册于英格兰的国际化传媒与广告公司，总部位于伦敦，并在中国广州设有办公室。就本声明所述个人数据而言，SDM 为数据控制者。SDM is an international media and advertising company registered in England, with headquarters in London and an office in Guangzhou, China. SDM is the data controller responsible for the personal data described in this notice.

2.我们收集的个人数据Personal data we collect

• 您主动提供的信息：姓名、邮箱、电话、公司、职位，以及您在联系我们、应聘或洽谈服务时提供的内容。Information you provide: name, email, phone, company, job title, and the content you share when you contact us, apply for a role, or discuss services.
• 技术与使用数据：IP 地址、设备与浏览器类型、操作系统、来源网址、浏览页面与交互行为，通过 Cookie 及类似技术收集。Technical & usage data: IP address, device and browser type, operating system, referring URLs, pages viewed and interactions, collected via cookies and similar technologies.
• 营销与广告数据：广告投放表现、受众与互动指标，以及我们代您在广告平台上运营所产生的数据。Marketing & advertising data: campaign performance, audience and engagement metrics, and data generated from advertising platforms we operate on your behalf.
• 招聘数据：简历、工作经历、资历及您在求职申请中提供的信息。Recruitment data: CV, work history, qualifications and any information in your job application.
• 来自第三方的数据：广告平台（如 TikTok、Google、Meta/Facebook、Instagram）、分析服务商及公开来源。Data from third parties: advertising platforms (e.g. TikTok, Google, Meta/Facebook, Instagram), analytics providers, and publicly available sources.

3.我们如何及为何使用数据（法律依据）How and why we use your data (legal bases)

• 提供与管理我们的服务——履行合同。To provide and manage our services — performance of a contract.
• 回应咨询并与您沟通——正当利益 / 订立合同前的步骤。To respond to enquiries and communicate — legitimate interests / pre-contract steps.
• 运营、衡量与优化广告及营销活动——正当利益 / 必要时取得同意。To run, measure and optimise advertising and marketing — legitimate interests / consent where required.
• 处理求职申请——正当利益 / 订立合同前的步骤。To process job applications — legitimate interests / pre-contract steps.
• 改进并保障网站与服务的安全——正当利益。To improve and secure our website and services — legitimate interests.
• 发送营销信息——同意（您可随时退订）。To send marketing communications — consent (you can opt out anytime).
• 遵守法律义务——法律义务。To comply with legal obligations — legal obligation.

4.Cookie 及类似技术Cookies and similar technologies

我们使用 Cookie 及类似技术，用于网站基本功能、数据分析与广告。您可通过浏览器设置及（如有）网站 Cookie 提示来管理 Cookie。广告类 Cookie 可能由第三方平台设置，受其各自政策约束。We use cookies and similar technologies for essential site functions, analytics and advertising. You can manage cookies through your browser settings and, where available, our cookie banner. Advertising cookies may be set by third-party platforms under their own policies.

5.广告与分析Advertising and analytics

作为广告代理，我们与 TikTok、Google、Meta（Facebook/Instagram）及 DSP 等平台合作。这些平台可能依其自身条款与隐私政策，作为独立控制者或处理者处理数据。我们使用分析工具衡量投放效果。我们不会出售您的个人数据。As an advertising agency, we work with platforms such as TikTok, Google, Meta (Facebook/Instagram) and DSPs. These platforms may process data as independent controllers or processors under their own terms and privacy policies. We use analytics to measure campaign effectiveness. We do not sell your personal data.

6.共享与披露Sharing and disclosure

我们可能与以下方共享个人数据：服务提供商与次级处理者（托管、分析、IT）；广告与社交媒体平台；专业顾问；以及在法律要求或为保护我方权利时的相关机构。我们要求第三方保护您的数据，并仅将其用于指定目的。We may share personal data with: service providers and sub-processors (hosting, analytics, IT); advertising and social-media platforms; professional advisers; and authorities where required by law or to protect our rights. We require third parties to protect your data and use it only for specified purposes.

7.跨境数据传输International transfers

我们在英国与中国开展业务，可能进行跨境数据传输，包括在伦敦与广州办公室之间以及向全球平台传输。当我们将个人数据传输至英国 / 欧洲经济区以外时，将采取适当的保障措施，如标准合同条款 / 英国国际数据传输协议，或依据充分性认定。We operate in the UK and China and may transfer data internationally, including between our London and Guangzhou offices and to global platforms. Where personal data is transferred outside the UK/EEA, we use appropriate safeguards such as Standard Contractual Clauses / the UK International Data Transfer Agreement, or an adequacy decision.

8.数据保留Data retention

我们仅在实现上述目的所必需的期间内保留个人数据，或为遵守法律、会计或报告要求、以及解决争议而保留。招聘数据的保留期有限，除非您同意更长的保留期。We keep personal data only as long as necessary for the purposes described, or to comply with legal, accounting or reporting requirements and to resolve disputes. Recruitment data is retained for a limited period unless you consent to longer retention.

9.您的权利Your rights

在 UK/EU GDPR 下，您有权：访问、更正、删除、限制处理、数据可携、反对处理、撤回同意，以及不受仅基于自动化处理并对您产生法律效果的决定约束。行使上述权利，请联系 sdm@sdmads.com。您亦可向英国信息专员办公室（ICO，ico.org.uk）或您当地的监管机构投诉。Under UK/EU GDPR you have the right to: access; rectification; erasure; restriction; data portability; object to processing; withdraw consent; and not be subject to solely automated decisions with legal effects. To exercise these, contact sdm@sdmads.com. You may also complain to the UK Information Commissioner's Office (ICO, ico.org.uk) or your local supervisory authority.

10.数据安全Data security

我们采取适当的技术与组织措施，保护个人数据免遭未经授权的访问、丢失或滥用。但互联网上的任何传输都无法做到绝对安全。We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss or misuse. However, no transmission over the internet is completely secure.

11.未成年人Children

我们的网站与服务面向企业，并非面向 16 岁以下未成年人。我们不会在知情的情况下收集未成年人的数据。Our website and services are directed at businesses and are not intended for children under 16. We do not knowingly collect data from children.

12.第三方链接Third-party links

我们的网站可能链接至第三方网站与平台。我们不对其隐私做法负责，请您查阅其各自的政策。Our site may link to third-party websites and platforms. We are not responsible for their privacy practices; please review their own policies.

13.本声明的变更Changes to this notice

我们可能不时更新本声明，"最后更新"日期表示最新版本。重大变更将在本页面公布。We may update this notice from time to time; the "last updated" date shows the current version. Material changes will be posted on this page.

14.联系我们Contact us

如有任何隐私相关问题或请求，请联系：sdm@sdmads.com。Splendid Digital Media Ltd，英国伦敦。For any privacy questions or requests, contact: sdm@sdmads.com. Splendid Digital Media Ltd, London, United Kingdom.

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