SDM · Cookie Policy Cookie 政策

本 Cookie 政策说明 Splendid Digital Media Ltd（下称"SDM""我们"）在 www.sdmads.com 上如何使用 Cookie 及类似技术、为何使用，以及您如何控制它们。本政策是我们隐私声明的组成部分，应与之及条款与条件一并阅读。This Cookie Policy explains how Splendid Digital Media Ltd ("SDM", "we", "us", "our") uses cookies and similar technologies on www.sdmads.com, why we use them, and how you can control them. It forms part of our Privacy Notice and should be read together with it and with our Terms & Conditions.

1.什么是 CookieWhat cookies are

Cookie 是网站在您访问时存放于您设备上的小型文本文件。我们同样使用「类似技术」——包括本地存储（localStorage）、会话存储（sessionStorage）、像素标签与软件开发工具包（SDK）。在本政策中，所有这些技术统称为"Cookie"。Cookies are small text files that a website places on your device when you visit. We also use "similar technologies", including local storage, session storage, pixel tags and software development kits (SDKs). In this policy we refer to all of these simply as "cookies".

第一方 Cookie 由本网站设置；第三方 Cookie 由其他域名（例如广告或分析服务商）设置。会话 Cookie 在您关闭浏览器时失效；持久性 Cookie 会保留至其到期或被您删除。First-party cookies are set by this website. Third-party cookies are set by another domain, such as an advertising or analytics provider. Session cookies expire when you close your browser; persistent cookies remain until they expire or you delete them.

2.我们征求同意的法律依据The legal basis on which we ask for consent

我们依据以下法规运营本网站，包括但不限于：英国《2003 年隐私与电子通信条例》(PECR) 及《英国通用数据保护条例》(UK GDPR)；欧盟《通用数据保护条例》(EU GDPR) 及《电子隐私指令》2002/58/EC；美国《加州消费者隐私法》经《加州隐私权法》修订后的版本 (CCPA/CPRA)，以及弗吉尼亚州 (VCDPA)、科罗拉多州 (CPA)、康涅狄格州 (CTDPA)、犹他州 (UCPA) 等州的隐私法；加拿大 PIPEDA；巴西 LGPD；以及澳大利亚《1988 年隐私法》。We operate this website in line with, among others: the UK Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR; the EU GDPR and the ePrivacy Directive 2002/58/EC; the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) and the privacy laws of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA) and Utah (UCPA); Canada's PIPEDA; Brazil's LGPD; and the Australian Privacy Act 1988.

这意味着：除严格必要的 Cookie 外，我们在获得您的同意之前不会设置任何 Cookie。严格必要的 Cookie 依法无需同意，因为没有它们您所请求的服务将无法提供。所有可选类别在您主动开启之前均处于关闭状态——我们不使用预先勾选的选项。In practice this means: apart from strictly necessary cookies, we set no cookies until you consent. Strictly necessary cookies are exempt from consent by law, because the service you asked for cannot be delivered without them. Every optional category is switched off until you switch it on — we do not use pre-ticked boxes.

3.我们目前实际使用的 CookieThe cookies we actually use today

本网站目前未运行任何分析或广告追踪代码。下表列出的是本站当前实际设置的全部存储项，均属严格必要类别：This website currently runs no analytics or advertising tracking code. The table below lists every storage item the site actually sets today. All of them are strictly necessary:

sdm_consent — 第一方 Cookie，有效期 180 天。记录您在 Cookie 横幅上的选择（接受 / 拒绝 / 自定义）、作出选择的时间以及本政策的版本号，以便我们尊重您的决定，并在需要时证明我们已取得有效同意。sdm_consent — first-party cookie, 180 days. Records your choice on the cookie banner (accept / reject / custom), when you made it, and the version of this policy, so that we can respect your decision and demonstrate that valid consent was obtained.
sdm-lang — 第一方会话存储，关闭标签页即清除。仅在您点击语言切换按钮时写入，用于在您本次浏览期间保持所选语言。本站默认以英文打开。sdm-lang — first-party session storage, cleared when you close the tab. Written only when you click the language toggle, so the site stays in your chosen language for that visit. The site opens in English by default.

这两项均不用于追踪您、不用于建立用户画像，也不会与任何第三方共享。Neither of these is used to track you, to build a profile, or shared with any third party.

4.Cookie 类别Cookie categories

我们的偏好设置中心将 Cookie 分为四类。您可以逐类独立选择：Our preference centre groups cookies into four categories. You can choose each one independently:

严格必要（始终启用）：网站运行、安全保障及记录您 Cookie 选择所必需。无法关闭，依法无需同意。Strictly necessary (always on): required to run the site, keep it secure, and remember your cookie choice. Cannot be switched off and exempt from consent by law.
功能与偏好：记住您的设置（例如跨次访问记住语言选择），使网站更贴合您的使用习惯。目前未使用。Functional & preferences: remember your settings — such as your language across visits — so the site fits how you use it. Not currently in use.
分析与统计：以汇总方式帮助我们了解网站的使用情况，从而改进网站。目前未使用。Analytics & performance: help us understand in aggregate how the site is used so we can improve it. Not currently in use.
营销与广告：衡量广告活动效果、识别转化，并向您展示更相关的广告；可能涉及与第三方平台共享数据。目前未使用。Marketing & advertising: measure campaign performance, attribute conversions and show more relevant advertising; may involve sharing data with third-party platforms. Not currently in use.

5.我们日后可能启用的 CookieCookies we may enable in future

作为一家广告代理公司，我们日后可能在本网站启用衡量类工具。以下是最有可能使用的服务商。在您就相关类别给予同意之前，这些代码不会加载，也不会设置任何 Cookie。届时我们将更新本页面并提升同意版本号，请您重新作出选择。As an advertising agency, we may in future enable measurement tools on this website. The providers below are the most likely. None of this code loads, and no such cookie is set, unless and until you consent to the relevant category. If that happens we will update this page and raise the consent version, so you will be asked to choose again.

Google Analytics 4（分析类）— Cookie 如 _ga、_ga_<ID>，最长 2 年，用于区分访客并统计网站使用情况。服务商：Google Ireland Ltd / Google LLC。Google Analytics 4 (analytics) — cookies such as _ga, _ga_<ID>, up to 2 years, used to distinguish visitors and measure site usage. Provider: Google Ireland Ltd / Google LLC.
TikTok Pixel（营销类）— Cookie 如 _ttp，最长 13 个月，用于衡量广告效果与转化。服务商：TikTok Information Technologies UK Ltd。TikTok Pixel (marketing) — cookies such as _ttp, up to 13 months, used to measure advertising performance and conversions. Provider: TikTok Information Technologies UK Ltd.
Meta Pixel（营销类）— Cookie 如 _fbp，最长 3 个月，用于衡量 Facebook 与 Instagram 广告效果。服务商：Meta Platforms Ireland Ltd。Meta Pixel (marketing) — cookies such as _fbp, up to 3 months, used to measure Facebook and Instagram advertising. Provider: Meta Platforms Ireland Ltd.
LinkedIn Insight Tag（营销类）— 用于衡量面向企业的广告投放。服务商：LinkedIn Ireland Unlimited Company。LinkedIn Insight Tag (marketing) — used to measure business-to-business advertising. Provider: LinkedIn Ireland Unlimited Company.

这些服务商依其自身的隐私政策作为独立控制者或我们的处理者处理数据。启用营销类 Cookie 可能构成美国各州隐私法下的个人信息"共享"，详见下文第 8 条。我们不会以金钱对价出售您的个人数据。These providers process data under their own privacy policies, either as independent controllers or as our processors. Enabling marketing cookies may amount to "sharing" of personal information under US state privacy laws — see section 8. We do not sell your personal data for money.

6.第三方内容：字体Third-party content: fonts

本网站通过 Google Fonts（fonts.googleapis.com 与 fonts.gstatic.com）加载排版字体。Google Fonts 不设置 Cookie，但为完成字体文件的传输，您的 IP 地址会被发送至 Google 的服务器。我们依据提供您所请求页面的正当利益使用该服务。如您不希望发生此传输，可使用浏览器扩展阻止第三方字体加载；页面仍可正常显示，仅会改用系统字体。This site loads its typefaces from Google Fonts (fonts.googleapis.com and fonts.gstatic.com). Google Fonts sets no cookies, but your IP address is sent to Google's servers in order to deliver the font files. We rely on our legitimate interest in serving the page you requested. If you prefer this not to happen, a browser extension can block third-party fonts; the site still displays correctly, simply with system typefaces.

7.如何管理您的选择How to manage your choices

在本网站上：点击下方按钮，或任意页面页脚的「Cookie 设置」，随时更改或撤回您的同意。撤回同意与给予同意同样便捷。On this site: use the button below, or "Cookie settings" in the footer of any page, to change or withdraw your consent at any time. Withdrawing is as easy as giving consent.
在浏览器中：所有主流浏览器都允许您查看、删除并阻止 Cookie。请查阅 Chrome、Safari、Edge 或 Firefox 的帮助文档。请注意，阻止全部 Cookie 可能影响部分网站的功能。In your browser: all major browsers let you view, delete and block cookies. See the help pages for Chrome, Safari, Edge or Firefox. Note that blocking all cookies may break functionality on some websites.
撤回的效果：当您关闭某一类别时，我们会停止使用该类别，并主动删除本站在该域名下可删除的对应 Cookie。已由第三方平台独立收集的数据，请通过其各自的政策行使权利。What withdrawal does: when you switch a category off we stop using it and actively delete the corresponding cookies we can remove on this domain. For data already collected independently by a third-party platform, please exercise your rights under that platform's own policy.
重新征求同意：您的选择自作出之日起保存 180 天，此后我们会再次询问。若本政策或 Cookie 类别发生重大变更，我们也会重新征求同意。Re-asking: your choice is stored for 180 days, after which we ask again. We also ask again if this policy or the categories change materially.

8.美国各州隐私权：请勿出售或共享US state privacy rights: do not sell or share

若您是加利福尼亚、弗吉尼亚、科罗拉多、康涅狄格或犹他等州的居民，您有权拒绝为定向广告目的"出售"或"共享"您的个人信息。在本网站上，拒绝营销类 Cookie 即等同于行使该项权利。您亦有权访问、更正、删除您的个人信息并获取其副本，且不会因行使这些权利而受到歧视。If you are a resident of California, Virginia, Colorado, Connecticut, Utah or a comparable state, you have the right to opt out of the "sale" or "sharing" of your personal information for targeted advertising. On this website, refusing the marketing category is how you exercise that right. You also have rights to access, correct, delete and obtain a copy of your personal information, and you will not be discriminated against for exercising them.

全球隐私控制 (GPC)：我们会自动识别并尊重您浏览器发送的 GPC 信号。若检测到该信号，我们会将其视为有效的选择退出请求，自动关闭分析与营销类 Cookie，您无需进行任何操作。Global Privacy Control (GPC): we automatically detect and honour a GPC signal sent by your browser. Where one is present we treat it as a valid opt-out request and switch analytics and marketing cookies off for you, with no action needed on your part.

如需行使上述任何权利，请联系 sdm@sdmads.com。您可以授权代理人代为提出请求；为防止欺诈，我们可能需要核实您的身份。To exercise any of these rights, contact sdm@sdmads.com. You may use an authorised agent; we may need to verify your identity to prevent fraud.

9.英国与欧盟隐私权UK and EU privacy rights

若 Cookie 处理了您的个人数据，您在 UK/EU GDPR 下享有下列权利：访问、更正、删除、限制处理、数据可携、反对处理，以及随时撤回同意（撤回不影响撤回前基于同意的处理的合法性）。行使权利请联系 sdm@sdmads.com。您也有权向英国信息专员办公室（ICO，ico.org.uk）或您所在国的监管机构投诉。Where cookies process your personal data, under the UK/EU GDPR you have the right to access, rectification, erasure, restriction, portability, objection, and to withdraw consent at any time — withdrawal does not affect the lawfulness of processing carried out before it. To exercise these rights contact sdm@sdmads.com. You may also complain to the UK Information Commissioner's Office (ICO, ico.org.uk) or to your national supervisory authority.

有关跨境数据传输保障措施、数据保留期限及我们完整的数据处理说明，请参阅隐私声明。For international transfer safeguards, retention periods and the full description of our processing, see our Privacy Notice.

10.未成年人Children

本网站面向企业客户，并非面向 16 岁以下未成年人。我们不会在知情的情况下针对未成年人设置分析或广告类 Cookie。This website is aimed at business customers and is not directed at children under 16. We do not knowingly set analytics or advertising cookies for children.

11.本政策的变更Changes to this policy

我们可能不时更新本政策，以反映网站、法律或所用服务商的变化。"最后更新"日期表示当前版本。若变更影响我们所使用的 Cookie，我们将重新征求您的同意，而不仅仅是更新本页面。We may update this policy from time to time to reflect changes to the site, the law, or the providers we use. The "last updated" date shows the current version. If a change affects which cookies we use, we will ask for your consent again rather than simply updating this page.

12.联系我们Contact us

如对本政策或我们使用 Cookie 的方式有任何疑问，请联系：sdm@sdmads.com。Splendid Digital Media Ltd，英国伦敦。If you have any question about this policy or how we use cookies, contact: sdm@sdmads.com. Splendid Digital Media Ltd, London, United Kingdom.

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